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3 Ways to Optimize Your Pinterest Account Today

Pinterest is an incredibly powerful search engine! Pinterest works similar to Google, but with vertical visual images. Unlike social media posts that might be seen for a day or two, Pinterest pins can last months or years! For these reasons it is important to optimize your Pinterest Account to reach your ideal audience!

1. Create a business account and claim your website

Sounds simple right? It is! The switch from a personal account to a business account gives you access to analytics and your Pinterest business hub!

If you want to create a new business account you will need a new email, but you can also continue using your personal account. Pro tip: Create secret boards for your personal use. That way when people come to your page they are only seeing things that match your brand, but you can still keep pinning everything you love!

Next step is to claim your website. This means you will get access to analytics for the Pins from your site, the analytics on Pins that other people create from your site and let people know where they can find more of your content. Pinterest has a great article explaining how to set this up for your website.

When you have claimed your website followers will know you are a trusted source. Your profile picture will be next to pins that come from your site, as well as your website URL.

2. Follow 5 Large Accounts

Following larger, well known Pinterest account in your niche will help Pinterest understand your audience and who you are trying to reach. The best part is - this only take a few minutes! Think about your ideal client and what they would be searching for on Pinterest! Remember your Pinterest account is all about your audience. Search in the search bar for topics your ideal client would be interested in. Look at the recommended keywords as well for more ideas.

Find accounts that come up that are recognized brands and trusted sources. For example, if you are a wedding planner what would your couples be searching for? They probably have seen content from The Knot and Style Me Pretty. Follow these big accounts and don’t be afraid to pin their content as well!

3. Optimize the Description of Your Page and Boards

This is a simple one, but one that gets missed or overlooked. When someone arrives on your page they should know exactly what you do and who you serve. Update your description with keywords and hashtags to help others find you! This can also be done on each of your boards as well.


Taking the time to do this and set your Pinterest account up correctly will pay off in the long run! Pinterest can drive traffic to your website and help your content be seen over and over again for years to come! Interested in Pinterest management for your business? Click here!


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